Search visibility
When buyers search on
Google
do they find you?
Search now happens on Google, and inside tools like ChatGPT or Claude. Most businesses are invisible in even one of them.
Book a discovery callWhat changed
Buyers are searching in more places than ever.
01
Rankings are holding but traffic is down.
Google answers more questions directly on the page now. Fewer people click through, even when you rank first.
02
Buyers are researching on ChatGPT before they reach out.
If your brand isn't being cited there, you're not in the conversation at the point that matters.
03
You're publishing content but nothing is getting picked up.
The issue isn't volume. It's whether your content is structured to be extracted and cited.
04
Your SEO strategy was built for a landscape that has moved on.
Most agencies are still optimising for clicks. The buying journey starts somewhere else now.
Three channels
Three places your buyers search.
One strategy to cover all of them.
Click each channel to see what we actually do.
SEO
Search Engine Optimisation
Getting found on Google when someone searches for what you sell. Technical health, on-page content, keyword strategy, link authority. Still the foundation everything else builds on.
What we do
Full technical audit and keyword mapping against your ICP
On-page optimisation and content restructuring
Authority building — every recommendation tied back to pipeline, not position
AEO
Answer Engine Optimisation
When Google generates an AI Overview for a question in your category, it pulls from pages structured to be extracted, not just ranked. AEO is the work of making your content that source.
What we do
FAQ content built around the exact questions your buyers type
Schema markup so search engines understand your content
Structured formatting so AI systems can pull a clean answer from your page
GEO
Generative Engine Optimisation
When a buyer asks AI tools like ChatGPT about businesses that sell your product or service, the answer comes from sources the model trusts. GEO is the work of becoming one of those sources.
What we do
Entity-level content strategy and citation building
Authoritative publication placements and directory presence
Multi-platform distribution so your brand shows up when AI discusses your category
Why Nawom
You don't need three agencies.
You need one strategy that covers all three.
A single well-structured piece of content can rank on Google, appear in an AI Overview, and get cited in ChatGPT. Three surfaces from one investment.
Other agencies
✕Optimise for rankings, ignore AI visibility entirely
✕Charge for volume: posts per month, backlinks per quarter
✕Report on rankings, not AI appearances or citation rates
✕Leave when the contract ends
VS
Nawom
✓Cover all three surfaces from one content and authority strategy
✓Optimise for where your buyers actually look
✓Track Google rankings, AI Overview appearances, and LLM citations together
✓Stay and build visibility for your business and continue to engage to maintain that achieved visibility
How it works
A structured process where
each step builds on the last.
Documented and signed off at every stage.
01
Visibility audit
We check where you currently stand across Google, AI Overviews, and AI chat tools. Most clients are surprised by how different those three pictures are.
02
Strategy and content plan
We map the questions your buyers are asking across all three channels and build a content and schema plan around them. Documented and signed off before anything is built.
03
On-page and technical work
Existing pages restructured, schema implemented, technical issues resolved, AI crawlers enabled. All of it built to perform in traditional search and be extractable by AI.
04
Authority and citation building
Placements in relevant publications, directory listings, entity mentions across authoritative sources. The off-page signals that tell AI systems your brand can be trusted.
05
Monitor, adjust, and build together
Rankings, AI Overview appearances, LLM citation rates, organic traffic. We track all of it, adjust what isn't moving, and stay to build the visibility your business needs.
Common questions
Questions we get
before people book a call
What is the difference between SEO, AEO, and GEO?
SEO gets your pages to rank in Google's traditional search results. AEO gets your content pulled into AI Overviews and featured snippets. GEO gets your brand cited inside AI tools like ChatGPT, Perplexity, and Gemini. All three share the same technical and content foundation but each targets a different surface where buyers look for answers.
Do I need all three or can I start with just SEO?
SEO is the foundation and the right place to start, but ignoring AEO and GEO means leaving a large share of your buyers unreached. The businesses showing up across all three surfaces right now are building an advantage that compounds over time.
How long before we see results?
Each channel moves at a different pace. SEO shows early results in the first few months. AEO and GEO take longer as they depend on content authority building up across sources. We give you a timeline broken down by channel in the proposal, not a single vague number.
How is this different from what my current SEO agency does?
Most SEO agencies optimise for rankings and traffic. They aren't tracking AI Overview appearances or LLM citation rates, and the technical work isn't scoped to cover GEO optimisation. That means they're not covering the full picture of where your buyers are searching.
Is this relevant for B2B businesses?
Yes, and arguably more so. B2B buyers research extensively before reaching out. They ask ChatGPT about vendors. They read comparison content that ends up in AI Overviews. If your brand isn't showing up in those moments, you're not in their consideration set when they're ready to buy.
What does Nawom actually deliver each month?
It depends on what the audit uncovers. At minimum: content created or restructured for all three channels, schema implemented and verified, authority signals built, and a monthly report covering rankings, AI Overview appearances, and citation tracking. You see what moved and what didn't, every month.
Next steps
Here's what happens when you book a call
01
We audit your current visibility across Google, AI Overviews, and AI chat tools.
02
We come back with a clear picture of where you stand, where the gaps are, and what moves first.
03
If the fit is right, we send a detailed proposal with timelines, scope, and what to expect.
Search visibility
When buyers search on
Google
do they find you?
Search now happens on Google, and inside tools like ChatGPT or Claude. Most businesses are invisible in even one of them.
Book a discovery callWhat changed
Buyers are searching in more places than ever.
01
Rankings are holding but traffic is down.
Google answers more questions directly on the page now. Fewer people click through, even when you rank first.
02
Buyers are researching on ChatGPT before they reach out.
If your brand isn't being cited there, you're not in the conversation at the point that matters.
03
You're publishing content but nothing is getting picked up.
The issue isn't volume. It's whether your content is structured to be extracted and cited.
04
Your SEO strategy was built for a landscape that has moved on.
Most agencies are still optimising for clicks. The buying journey starts somewhere else now.
Three channels
Three places your buyers search.
One strategy to cover all of them.
Click each channel to see what we actually do.
SEO
Search Engine Optimisation
Getting found on Google when someone searches for what you sell. Technical health, on-page content, keyword strategy, link authority. Still the foundation everything else builds on.
What we do
Full technical audit and keyword mapping against your ICP
On-page optimisation and content restructuring
Authority building — every recommendation tied back to pipeline, not position
AEO
Answer Engine Optimisation
When Google generates an AI Overview for a question in your category, it pulls from pages structured to be extracted, not just ranked. AEO is the work of making your content that source.
What we do
FAQ content built around the exact questions your buyers type
Schema markup so search engines understand your content
Structured formatting so AI systems can pull a clean answer from your page
GEO
Generative Engine Optimisation
When a buyer asks AI tools like ChatGPT about businesses that sell your product or service, the answer comes from sources the model trusts. GEO is the work of becoming one of those sources.
What we do
Entity-level content strategy and citation building
Authoritative publication placements and directory presence
Multi-platform distribution so your brand shows up when AI discusses your category
Why Nawom
You don't need three agencies.
You need one strategy that covers all three.
A single well-structured piece of content can rank on Google, appear in an AI Overview, and get cited in ChatGPT. Three surfaces from one investment.
Other agencies
✕Optimise for rankings, ignore AI visibility entirely
✕Charge for volume: posts per month, backlinks per quarter
✕Report on rankings, not AI appearances or citation rates
✕Leave when the contract ends
VS
Nawom
✓Cover all three surfaces from one content and authority strategy
✓Optimise for where your buyers actually look
✓Track Google rankings, AI Overview appearances, and LLM citations together
✓Stay and build visibility for your business and continue to engage to maintain that achieved visibility
How it works
A structured process where
each step builds on the last.
Documented and signed off at every stage.
01
Visibility audit
We check where you currently stand across Google, AI Overviews, and AI chat tools. Most clients are surprised by how different those three pictures are.
02
Strategy and content plan
We map the questions your buyers are asking across all three channels and build a content and schema plan around them. Documented and signed off before anything is built.
03
On-page and technical work
Existing pages restructured, schema implemented, technical issues resolved, AI crawlers enabled. All of it built to perform in traditional search and be extractable by AI.
04
Authority and citation building
Placements in relevant publications, directory listings, entity mentions across authoritative sources. The off-page signals that tell AI systems your brand can be trusted.
05
Monitor, adjust, and build together
Rankings, AI Overview appearances, LLM citation rates, organic traffic. We track all of it, adjust what isn't moving, and stay to build the visibility your business needs.
Common questions
Questions we get
before people book a call
What is the difference between SEO, AEO, and GEO?
SEO gets your pages to rank in Google's traditional search results. AEO gets your content pulled into AI Overviews and featured snippets. GEO gets your brand cited inside AI tools like ChatGPT, Perplexity, and Gemini. All three share the same technical and content foundation but each targets a different surface where buyers look for answers.
Do I need all three or can I start with just SEO?
SEO is the foundation and the right place to start, but ignoring AEO and GEO means leaving a large share of your buyers unreached. The businesses showing up across all three surfaces right now are building an advantage that compounds over time.
How long before we see results?
Each channel moves at a different pace. SEO shows early results in the first few months. AEO and GEO take longer as they depend on content authority building up across sources. We give you a timeline broken down by channel in the proposal, not a single vague number.
How is this different from what my current SEO agency does?
Most SEO agencies optimise for rankings and traffic. They aren't tracking AI Overview appearances or LLM citation rates, and the technical work isn't scoped to cover GEO optimisation. That means they're not covering the full picture of where your buyers are searching.
Is this relevant for B2B businesses?
Yes, and arguably more so. B2B buyers research extensively before reaching out. They ask ChatGPT about vendors. They read comparison content that ends up in AI Overviews. If your brand isn't showing up in those moments, you're not in their consideration set when they're ready to buy.
What does Nawom actually deliver each month?
It depends on what the audit uncovers. At minimum: content created or restructured for all three channels, schema implemented and verified, authority signals built, and a monthly report covering rankings, AI Overview appearances, and citation tracking. You see what moved and what didn't, every month.
Next steps
Here's what happens when you book a call
01
We audit your current visibility across Google, AI Overviews, and AI chat tools.
02
We come back with a clear picture of where you stand, where the gaps are, and what moves first.
03
If the fit is right, we send a detailed proposal with timelines, scope, and what to expect.